As consumers become more health-conscious and demand for home cleaning products upgrades, the cleaning products market is undergoing a transformation towards higher quality and functionality. Recent market monitoring data shows that sales of cleaning products made from environmentally friendly materials and featuring multi-functional designs have grown by 42% year-on-year, becoming the core driver of industry growth.
The cleaning products market is currently showing a trend toward category segmentation. In the mop category, products with 360-degree rotating mop heads and self-wringing water functions dominate sales. Some brands have launched ‘multi-purpose’ mop sets that can be adapted to different scenarios such as floors, glass, and walls, meeting the diverse cleaning needs of households. Data from a certain e-commerce platform shows that the quarterly sales of mop series with antibacterial functions have exceeded 100,000 units.
Cloth products are accelerating material upgrades, with eco-friendly materials like bamboo fibre and ultra-fine fibre replacing traditional cotton as the mainstream. These new cloths have 3-5 times better water absorption, over 99% antibacterial rates, and can withstand over 500 washes, significantly extending their lifespan. Testing agency reports show that eco-friendly cloths have a 68% market penetration rate.
Cleaning brush products are evolving towards scenario-based applications, with niche categories such as kitchen grease brushes, bathroom tile brushes, and toilet-specific brushes emerging in abundance. Innovative design highlights include replaceable brush heads and ergonomic handles, enhancing user experience. Some products utilise anti-mould treatment technology to address bacterial growth in humid environments.
Industry experts analyse that cleaning products have evolved from mere tools to comprehensive health and lifestyle solutions. Consumers increasingly prefer products that combine practicality, environmental friendliness, and intelligence, driving companies to increase R&D investments. With ongoing technological innovation and evolving consumer preferences, the cleaning products market will continue to unlock growth potential, delivering more efficient and convenient cleaning experiences for consumers.
-
