Cleaning brooms

2025-12-01

As a fundamental cleaning tool, brooms serve across domestic, commercial, and industrial settings, with their core function being the removal of dust, debris, and hair. Driven by increasingly specialised cleaning requirements and material advancements, the industry is evolving towards ‘functional specialisation, durable materials, and ergonomic design’. The following analysis provides comprehensive support for manufacturers' wholesale operations, covering product categorisation, market demand, and wholesale advantages:

一、 Core Categories and Material Characteristics

Mainstream Categories (by Application + Structure)

Household Brooms:

Standard Models: Handle length 120-130cm, head width 30-40cm. Suitable for daily cleaning in living rooms, bedrooms, balconies, etc. Primarily constructed with bamboo handles + plant fibres (sorghum stalks, palm) or plastic handles + PP filaments.

Upgraded Models:

Electrostatic dust-trapping brooms (PP bristles + static fibres, capturing hair without shedding), folding brooms (extendable/collapsible for space-saving storage), and brooms with integrated scraper teeth (removes hair from floors). Favoured by younger households.

Commercial Brooms:

Standard commercial models: Handle length 130-140cm, head width 40-50cm, featuring reinforced plastic handles + high-elasticity PP bristles. Suitable for large-area cleaning in hotels, shopping centres, and office buildings.
Specialised commercial models: Outdoor brooms (head width increased to 50-60cm, aluminium alloy handle for wear resistance); Anti-static brooms (suitable for electronics factories to prevent static dust adhesion)

Industrial Brooms:

Heavy-duty brooms: Handle length 140-150cm, head made of steel wire + PP fibre composite material, suitable for sweeping cement floors, oil stains and debris in factory workshops and construction sites
Specialised brooms: High-temperature resistant broom (suitable for metallurgical workshops, withstands temperatures exceeding 300°C), Corrosion-resistant broom (suitable for chemical workshops, featuring a 304 stainless steel handle and corrosion-resistant fibres).

Specialised brooms:

Pet hair removal broom (soft fibres, captures pet hair without tangling), children's mini broom (cartoon design, suitable for cleaning toys), robot vacuum companion broom (compact handheld, aids cleaning hard-to-reach areas).

Core Material Upgrade Trends

Bristle Materials: Traditional plant fibres (sorghum stalks, palm) are progressively replaced by PP filament and PET filament, offering advantages of abrasion resistance, minimal deformation, and easy cleaning. Premium models incorporate anti-static fibres and antimicrobial coatings to enhance cleaning efficacy and hygiene. Industrial variants utilise steel wire + fibre hybrid materials for superior grime removal.
Handle Materials: Bamboo handles (low-cost, eco-friendly) remain dominant for basic household models; commercial/industrial variants primarily feature reinforced ABS plastic or aluminium alloy handles, offering lightweight construction with high load-bearing capacity; premium models introduce carbon fibre handles, delivering corrosion resistance, fracture resistance, and a lifespan three times longer than conventional materials.
Auxiliary materials: Handles feature TPR anti-slip soft rubber for enhanced grip comfort; reinforced rivets and swivel joints (enabling 360° angle adjustment) connect the head to the shaft, adapting to diverse cleaning scenarios; select models include detachable heads for easy replacement and cleaning.

二、Industry Applications and Market Demand Characteristics

Core Demand Scenarios

Household Segment: Preference for lightweight, easy-to-store, aesthetically pleasing products; rapid sales growth in electrostatic dusting brushes and folding brooms. Lower-tier markets (third- and fourth-tier cities and rural areas) remain dominated by cost-effective bamboo brooms and standard plastic brooms, with household ownership reaching 2-4 units per dwelling.
Commercial Sector: Hotels, restaurant chains, and property management services require bulk procurement, prioritising durability and cleaning efficiency. Specialised environments like electronics factories and laboratories favour anti-static, dust-free brooms with explicit certification requirements.
Industrial Sector: Factory workshops, auto repair shops, and construction sites demand heavy-duty and specialised brooms requiring high-temperature resistance, corrosion resistance, and large sweeping coverage. Some require customised dimensions (e.g., extra-long handles, extra-wide heads).
Overseas Markets: European and American markets favour eco-friendly materials (bamboo handles, biodegradable PP fibres) and ergonomically designed products, prioritising antibacterial and anti-static properties. Emerging markets like Southeast Asia and Latin America predominantly seek basic, high-value-for-money brooms, presenting significant export potential. Compliance with certifications such as EU CE and US ASTM standards is essential.

Market Demand Growth Drivers

Consumption Upgrade: The popularisation of the ‘meticulous cleaning’ concept in households has elevated consumer expectations for brooms' cleaning efficiency, durability, and hygiene. The market share of upgraded brooms is projected to rise from 25% in 2020 to 48% by 2025.
Commercial/Industrial Recovery: The resurgence of hotels, catering, and manufacturing sectors is driving bulk procurement demand. The commercial cleaning tools market is projected to grow by 9.2% by 2025, with brooms as core products accounting for over 20% of this segment.
Policy Impulsion: Intensifying global environmental policies favour bamboo and biodegradable brooms, which benefit from tariff reductions during export. This trend represents a key direction for industry upgrading.

三、Manufacturer Wholesale Core Advantages (Addressing B2B Procurement Pain Points)

Source Production + Cost Advantage: Directly Targeting Wholesale Bottom Prices

In-house production of broom heads and handles, bulk procurement of raw materials including PP filament, bamboo, and aluminium alloy. Leveraging automated production lines to reduce unit costs, factory-direct pricing eliminates intermediary markups.
Volume Discounts: Long-term supply agreements lock in prices against raw material volatility, boosting purchaser profit margins by over 20%.
Ample Stock: Immediate dispatch from existing inventory for standard ranges (basic household/commercial models). Customised products feature short lead times, minimising purchaser stockpiling risks.

Comprehensive Product Matrix for One-Stop Solutions

Comprehensive coverage across household, commercial, and industrial categories. Broom heads span 25-60cm widths with diverse materials (plant fibres / PP filament / PET filament / steel wire) and functionalities (static-reducing / antibacterial / anti-static / heat-resistant). This fulfils one-stop procurement needs for retailers, food chains, factories, cross-border sellers, and other buyers, eliminating the need to coordinate multiple suppliers.
Quality Assurance: All products certified under ISO9001 Quality Management System. Domestic PP bristle heads withstand over 5,000 friction cycles; commercial/industrial handles maintain shape under 30kg pressure. Biodegradable materials provide certification reports, while anti-static variants hold electrostatic protection accreditation, meeting global compliance standards.

Flexible customisation services to accommodate diverse requirements

Supports OEM/ODM bespoke solutions: Commercial buyers may customise printed labels (e.g., hotel logos, brand identifiers) and adjust handle length/bristle width; industrial clients may specify specialised materials (e.g., high-temperature resistant steel wire, corrosion-resistant fibres) and unique structures (e.g., curved bristle heads, multi-row bristle designs); retail purchasers may tailor packaging and colour schemes to align with brand aesthetics.
Flexible minimum order quantities: New partners may negotiate small trial orders (minimum 200 units), while long-term clients qualify for reduced minimums to 100 units, mitigating initial inventory risks. Customised production cycles run at 4-6 days – 35% faster than industry averages.

Supply chain + after-sales assurance minimises procurement turnover risk

Logistics convenience: Leveraging logistics hubs in Zhejiang, Shandong and other production regions, domestic orders enjoy free shipping across Jiangsu, Zhejiang, Shanghai and Anhui with nationwide delivery within 2-5 days. Cross-border wholesale offers multiple delivery terms (FOB, CIF, DDP), assists with export certification documentation (CE, ASTM reports) and streamlines customs clearance.
After-sales assurance: Products carry a 12-month warranty. Non-human-induced quality issues (e.g., bristle shedding, handle breakage) qualify for bulk returns/exchanges with expedited replacement shipments within 48 hours. A dedicated wholesale after-sales team provides 24-hour response, offering usage and maintenance guidance while assisting buyers in resolving end-customer complaints.

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